Who is Boomerang?

This is achieved through a combination of intuitive software, which simplifies the process of building communication journeys and 'Intelligent' messaging, which harnesses the power of tracking individual responses to enable fully interactive, multi-threaded engagement. Our technology can be used by many different areas of an organisation, across a wide range of use cases and delivers a much improved frictionless customer experience whilst helping to vastly reduce operating costs.

Our talented team has built an enterprise-grade communication platform, founded on 20+ years of industry experience in delivering first-class communications and engagement services.

What does Boomerang do?

This unique technology underpins the range of messaging products that have developed to help our customers automate their business communication processes. Boomerang's ambition is to be a market leader in digital messaging and to achieve this, we have gone back to the drawing board and re-thought how organisations can get the most out of digital messaging. We realised that two related components were key; creating a frictionless experience for the end customer ensuring they use, and reuse the communications channel, which in turn allows an organisation to fulfil a range of business processes using automated communications reducing the need for manual involvement.

Boomerang's products can support many valuable business workflows to fulfil corporate compliance, making it easy to connect to third party devices to process M-2-M, IoT or monitoring alerts. We also have products that automate the scheduling of staff and availability of resources, allow configuration of dynamic user journeys for surveys and customer support, or even as an alternative to telephoning call centres... Boomerang has so much to offer.

Why is 'Intelligent messaging' so important?

The following scenario illustrates what this means:

An organisation with mobile staff wants to issue jobs to those staff using SMS. Multiple jobs are issued each day and mobile staff are expected to reply to each message, to provide updates on the status of the job.

Without Boomerang's intelligent messaging, jobs are issued to the mobile staff via different SMS messages but they are unable to reply to the messages to provide updates. When a reply is returned, it cannot be matched back to the specific outbound message, so it is not possible to identify which of the jobs is being updated. As such, the process is not automatable and requires manual involvement.

Adding Boomerang's Intelligent messaging to the process means that progress updates on the status of each individual job are now returned to the job management system irrespective of the number of messages, or order of replies as mobile staff reply to each message. Additionally, mobile staff can reply to cancel a job that has been allocated to them, which is then automatically offered to other available members of the team.

This automation removes a layer of administration that would otherwise be required, to manually update the status of a job, based on a telephone conversation or ad-hoc communication.

How can it help my organisation?

Digital communications, and particularly SMS, have traditionally been used to notify and inform. The penetration of SMS makes it an ideal communication tool to use across a range of activities such as marketing broadcasts, sending reminders, providing service updates, and also to issue one-time passwords for multi-factor authentication.

Boomerang's longstanding ambition has been to help organisations, not only have access to frictionless multi-channel communications but to create more meaningful engagements across those channels, that deliver both greater value and a seamless experience.

Our customers are benefitting from this in a number of ways.For example, where previously a payment reminder would be issued, this has evolved into a fully automated debt recovery solution with Boomerang at the core. Reminder messages now start the process of automated fulfillment and re-allocation of appointments, bookings, and deliveries. A notification advising of a service issue or outage is now used as the trigger to automate an incident response process and large-scale broadcasts can be adapted for mustering, volunteering, and overtime recruitment with the addition of a quota-based count of responses.

Why do I need it?

Our products are designed to support the specific communication needs of a wide range of business functions, and can be used to extensively improve the quantity and quality of customer engagements whilst reducing the cost of the business process through automation.

More importantly, we retain the intelligent messaging capability locally, meaning an organisation can leverage conversational messaging not just through Boomerang products and services but also into other 3rd Party applications, over an enterprise-grade APIs, via our Microsoft custom Connector, or through our Dynamics 365 plug-in and SMTP gateway. This means performance gains can be acheived quickly, without having to radically change the way you already run your business processes. Automation of business communications can also be acheived without having to re-engineer or redevelop existing applications.

How will my organisation benefit?

The range of solutions made available by utilising Boomerang's range of products and services means that a broad spectrum of businesses, spanning a wide range of sectors can benefit. Our multi-channel communication suite helps many different parts of an organisation extend their communication reach, with increased penetration improved engagement, and far better automation. Once engaged, the level of automation that can be achieved through fully interactive communications reduces both the time and cost of fulfilment. The additional capacity that this creates also empowers an organisation to deploy resources where they are needed most.

How will my customers benefit?

Adapting to customer preferences is key to retaining their trust and continued business. Boomerang offers an organisation a range of solutions that futureproof a communication strategy. Customers can fulfil their service requests in a manner that is convenient and avoids the imposition of long wait times, or frustration of disjointed service. Once a customer has had a positive experience with an organisation that has been underpinned by frictionless, 'Intelligent Messaging', they are far more likely to want to engage in the same manner again, in the future. All of this delivers a far better user experience, improving customer satisfaction, and retention.

Will this work for my organisation?

Through its award-winning user interface, over Its API or through its third-party connections, many customers can access manage and execute a wide array of communication processes they need for day-to-day business operations. The British Army use Boomerang to manage critical alerting, appointment reminders and mustering. Sussex and Surrey Police forces use Boomerang to send time-critical compliant messaging from their email client. Technology innovators in the financial sector, Metro Bank, run over 15 unique use cases, ranging from automation of appointment management and payment processes to one-time security passwords, directly from their Microsoft Dynamics 365 CRM system. Energy provider, Opus energy use a combination of our products to achieve a streamlined debt recovery solution and Kelly Communications maintain real-time contact with their nationwide fleet of engineers, to ensure their safety via regular updates.

Our technology also appeals to a range of partners that have integrated our patented messaging into their own products. Worcester Bosch currently uses an automated solution built in conjunction witha technology partner Leadent Digital, which manages the scheduling of mobile engineers. In the housing sector, Oneserve has added Boomerang to their bespoke software to automate the process of handling maintenance visits. Additionally, MWI who is the largest provider of veterinary software in the UK, uses Boomerang to organise the communications between their vet practices and end customers. Whilst Qudranet, who provides custom software into the hospitality sector have also included Boomerang's Intelligent Messaging to automate the reservation management process.